’7 000 Miles Away’ Initiative Enters Final Leg

Continental Tyre South Africa is supporting the African leg of the unique ‘7 Mila Miglia Lontano’ (7 000 Miles Away) global travel project that aims to raise awareness of humanitarian issues and raise funds for community projects.

The third stage of the 7 000 Miles Away (7MML) initiative, which is hosted on the www.7milamiglialontano.com website, is currently underway. The project originally started in 2009, but recommenced in 2012.

“The third and final leg, travelling around the world in 2014 and 2015, brings to an end a travel experience that provides an original way of looking at the world,” says project leader Giuliano Radici.

“‘Around the World 2015’ involves communication and image professionals, as well as enthusiastic volunteers, who participate in a unique journey directed towards humanitarian aid and raising of ethics, creating greater consciousness relating to travel, and raising ecological awareness of the environment.”

Continental is one of the event’s main global partners. The aenture comprises seven legs with a new set of crews for each leg. It set off from Italy on 12 June 2014 and is due to return on 1 May 2015 in time for the Milano Expo 2015 that will showcase the achievements of the project by means of a photo book and film.

The crews have already travelled from Italy to Kazakhstan, China, Canada, Bolivia and Argentina. The team will descend on Cape Town at the beginning of February, before setting off for Ethiopia on 10 February. They plan to arrive in Addis Ababa on 20 March.

Continental Tyre SA is supporting the initiative by supplying and fitting ContiCrossContact LX2 tyres for the 4×4 vehicles embarking on this arduous African expedition.

“We are extremely proud to be associated with such a far-reaching project that aims to raise awareness regarding the humanitarian and environmental issues affecting the African continent,” says Niel Langner, marketing manager for Continental Tyre SA.

Funds are raised via the 7MML website’s donors page where people are invited to support each leg’s nominated charity by ‘purchasing’ part of the route with donations that range from 20 Euros for seven miles (about N$258 for 11km) to 300 Euros for 100 miles (about N$3 867 for 161km). All of the funds raised are donated directly to the relevant charity. The African leg will be supporting Cesvi, one of Italy’s largest humanitarian organisations.

Cesvi is channelling the funds to its Food Right Now (www.foodrightnow.it) project that aims to educate and sensitise citizens on combating hunger and promoting to the right to food for all. It focuses on adequate agricultural production, improving food preservation techniques, access to water and health services, developing infrastructure and working on the recovery of traditional cultures.

Source : The Namibian