CAF Women’s Championship Launched

Titled sponsor TN Mobile, powered by Telecom Namibia, together with the Confederation African Football (CAF) launched the eight Nations’ CAF Women Football Championship, earlier this week at the Sam Nujoma Stadium.

The tournament which to be staged in the country for the first time will take place from 11 – 25 October.

The Managing Director of Telecom, Mr Frans Ndoroma, stated “it is with great excitement and simultaneously with humility, humbleness and a sense of deep felt gratitude and thankfulness for giving the people of Namibia the opportunity to host the Confederation of African Football Women Championship.”

“The historic decision by my colleagues at the Telecom Executive and our board, without a doubt, made the unequivocal statement that you, the leaders of African and subsequently Namibian Football, are firmly of the view that Namibia’s time has come,” he added.

Ndoroma said that their involvement in football is new for them, however they will ‘piggy-bag’ on their laudable track-record of community development programmes making a resounding success of their N$6 million dollar investment in the TN Mobile CAF Women Football Championship and this is not negotiable.

He added that the value of the investment was no small change and that they would ensure through vigorous marketing and public relations plan to aggressively position TN mobile brand, powered by the reputable mother brand Telecom Namibia, to extract the marketing returns on the noble investment.

He assured that TN Mobile promises great brand equity and it, without doubt, support and deliver the commitments enshrined in the Telecom Namibia Group’s strategy. TN Mobile will offer value in the form of quality service, improved coverage and data capacity and an integrated fixed and mobile proposition. He also added that the mere fact that TN Mobile is the title sponsor for the championship speaks volumes of its rapid maturity and growth. Mr Salah Ben Meftah, in charge of TV and Marketing rights of the CAF competition expressed his gratitude to the titled sponsor and said it was very important to CAF that the local companies come on board to support the competition and contribute to the success on promoting women football in the country.

He was convinced that Namibia would take aantage of all the benefits that come with hosting such a prestigious event. The Vice-Chairperson, of the Local Organising Committee Mrs Jacky Gertze said, Telecom Namibia understood the importance of investing in women and girls, they might just reach the entire country. “As a woman I am mainly humbled that during the time that we look at all the social evils happening around young girls and women, also as a woman who grew up in such an environments where you wanted freedom to do a sport of your choice, without intimidation or discrimination, today I am humbled to be associated with the game of football, and girls to be associated with a company that young children know about. When you are at home, Telecom Namibia is part of you, in many ways” she said.

Source : Namibia Economist