Chinese Journalists to Visit NWR Camps

NAMIBIA Wildlife Resorts (NWR) will take aantage of the 2014 Namibia Tourism Expo, which will be held from 4 to 6 June to host a Chinese delegation consisting of five journalists in an effort to reach millions of Chinese travellers.

Although the journalists will attend the opening of the Tourism Expo, they will immediately embark on a tour of NWR facilities until 11 June 2014. Through the visit, NWR intends to generate exposure of the camps with facilities for meetings, incentives, conferencing and events services that aim to holistically cater for companies requiring events planning and conferencing services.

During the visit, the journalists will create brand awareness among Chinese nationals about the camps they visit through the media.

Tangeni Kaulu, NWR Market Research and Trade Promotions Manager, said,”Recent data shows that almost 100 million Chinese travelled out of China in 2013 with this number expected to reach 200 million by 2018. These staggering figures can be attributed to China’s growing middle class, more annual leave, easier visa applications to more countries and increased air travel routes to overseas destinations” Kaulu said.

She further said: “Though Africa has not featured heavily on the list of Chinese travellers, it is through such opportunities that we as a country, can leverage ourselves to them. It is hoped that through the visit, more Chinese travellers will become aware of Namibia as a possible holiday destination.”

NWR corporate communications and online media manager Mufaro Nesongano also said the journalists will travel to the resorts’ major camps namely, Waterberg, Okaukuejo, Halali, Poppa Falls and Onkoshi.

“During their visit, they will undertake different activities that are offered at each camp such as game viewing. It is our wish that they truly experience what other visitors have come to appreciate about our camps first-hand after which they will be able to encourage other Chinese nationals to visit our camps and Namibia as a whole,” Nesongano said.

Once the journalists return to China, NWR camps will feature in their different publications.

Source : The Namibian