e Gams Arts and Cultural Festival scheduled for 01 April

WINDHOEK: The City of Windhoek (CoW)’s annual /Ae /Gams and Cultural Festival will be celebrated as from 01 to 05 April 2014.

The festival will be celebrated under the motto ‘Diverse Culture-One Vision’, CoW’s Manager for Corporate Communication, Marketing, Tourism and Customer Care Joshua Amukugo said this during the media briefing here on Friday.

Amukugo said this year’s festival will be bigger and better with the assistance of various organisations.

“The City realised that it was time to revise the festival strategy and for the past two years it has been working on a project with the assistance of the North American Destination Marketing (NADM), a Millennium Challenge Account commissioned by the National Tourism Board, designed to refresh the festival to attract both the local community and tourism alike,” he said.

Amukugo said the festival strives to emphasise the important role of arts and creativity as a means of expression and understanding and the enhancement of the quality of life of the residents of Windhoek.

He said various stakeholders’ workshops were conducted and participants provided input that helped develop a new long-term vision and a market positioning statement among others.

Amukugo said the target market of this festival includes the general public, youth, artists, and tourists.

He said there are various activities scheduled for the festivals including the festival opening show; youth pavilion; visual arts demonstration and exhibitions; cuisine day; dance productions; theater and drama production; and art talk.

“We believe that his could benefit artists from interfacing with each other, learning from each other and growing together in new directions,” Amukugo said.

He stressed that bringing artists together is one of the festival most important functions, within the broader goal for assisting artists to establish and further their careers.

The /Ae /Gams Arts and Cultural Festival was launched in 2011 to celebrate the City’s rich cultural diversity.

(edited)WINDHOEK: The City of Windhoek’s annual /Ae Gams Arts and Cultural Festival will take place from 01 to 05 April this year.

It will be held under the motto ‘Diverse Culture – One Vision’, the City of Windhoek’s Manager for Corporate Communications, Marketing, Tourism and Customer Care Joshua Amukugo said during a media briefing in the capital last Friday.

He said this year’s festival will be bigger and better through the assistance of various organisations.

“The City realised that it was time to revise the festival strategy and for the past two years, it has been working on a project with the assistance of the North-American Destination Marketing (NADM) and Millennium Challenge Account (MCA) bodies, commissioned by the Namibia Tourism Board and designed to refresh the festival to attract both the local community and tourism alike,” he noted.

Amukugo said the festival strives to emphasise the important role of arts and creativity as a means of expression and understanding, and the enhancement of the quality of life of the residents of Windhoek.

Various stakeholders’ workshops were conducted, and participants provided input which helped develop a new long-term vision and a market-positioning statement, amongst others.

There are a number of activities scheduled for the festivals, including the festival’s opening show; a youth pavilion; visual arts demonstration and exhibitions; cuisine day; dance productions; theatre and drama productions; as well as arts’ talks.

“We believe this could benefit artists by interfacing with each other, learning from each other and growing together in new directions,” he enthused.

The /Ae Gams Arts and Cultural Festival was launched in 2011 to celebrate the City’s rich cultural diversity.

SOURCE: NAMPA