Fostering the Spirit of Entrepreneurship – Making a ‘Mark’ in the Namibian Business Environment [opinion]

How can you distinguish yourself from other entrepreneurs in Namibian? Generally you only have seven seconds to make a profound impression and ensure whatever business you venture into will work for you.

First make sure that you know that the desire to pursue entrepreneurship should not be for the sole purpose of money. I am not implying that money is evil, but that we all blessed with talents and to succeed we need to pursue these talents.

You need to take every opportunity to release your talent otherwise this country and the world will never have the chance to experience your performance. Also you, as an entrepreneur, need pay the people you hire for the value they bring to your business, not simply for doing a job.

Next make every word that you speak count. Your voice is usually the conveyor of your personal power. Assertiveness is a skill that you need to master when you try to distinguish yourself from other entrepreneurs in Namibia. For example: Do not agree on something if you know deep down in your heart, you are not up for the game. Say ‘no’ firmly and never look back. In other words, let your “no” be a “no” and not a” yes”.

Another significant and very critical point is preparing yourself ahead of any tasks. Be proactive. When it is time to deliver tasks, the time for preparation has passed.

At the same time, it is important that you are in touch with your well-being and peace of mind. Set clear boundaries how you really want to protect your true wealth. What do I really mean by that? Make time for those very dear and close to you, as our real wealth is found in those people. Wealth also refers to living up to our optimal and being mindful of the fact that you cannot give what we do not have.

Namibians would say, ‘I want to start a business because I would like to be independent,’ without being aware that being independent come with a price of its own: Practicing discipline and responsibility. The time has arrived, that you acknowledge and do what you ought to do, not what you feel like doing. The decisions and the choices you make daily, determines your destiny.

It is also critical that you develop a resilient mind set if you want to make a name for yourself in the Namibian business environment. You have to tell yourself, over and over again that you will withstand the stresses that comes from external forces. Be tough on business results, with a caring heart. I have learnt that in Namibia people do not care how brilliant you are, until they know how much you care.

In addition pursue your passion, not your ‘pension’. If you are really passionate about something it drives performance and reflects in everything you do. Life is too short to be just another employee or just become a businessmenwomen for the sake of it. As citizens of this country we have the power to shape our environment. Each one of us has a unique contribution to make. Our work life cannot be separated from our life’s purpose. Next time try and separate yourself from who you are, from what you do. It is a difficult one to master, I know.

Finally be confident in the contribution you are making in this country. This week we will be going to the polls to vote, you have this chance to make a change does not matter how big or small. It does make an impact. Never stand back for anyone and celebrate the “real unique you”. There are close about two million people in this country, but there is only one you.

Dr Wilfred Isak April holds a PHD (Entrepreneurship amp Indigenous Cultures) from New Zealand. He currently lectures Entrepreneurship and Principles of Management at the University of Namibia.

Source : New Era