Loux Takes Vintage Inspired Designs to Mercedes-Benz Fashion Week Berlin

DURING the Mercedes-Benz Fashion Week Berlin, the much talked about Namibian menswear designer Lourens Loux ‘The Vintage Guru’ Gebhardt showcased his garments at the Premium International Fashion Trade Show in Berlin.

This is the first time that Premium, a trade fair for the high-fashion segment and one of the highlights of the event, featured a Namibian designer.

Together with three other up-and-coming Afropolitan fashion designers, Loux showcased his latest collection which he describes as: “suave, bright and colourful, where the use of different patterns and textiles reflects the diverse cultures of Africa”.

Loux, whose statement pieces have gained the attention of both Elle magazine and Vogue, is excited about the showcase: “Taking part in Premium was one of my dreams come true. I feel very happy to be here to represent my brand as well as my country. Fashion in Africa is growing, and as designers, we need platforms like Premium to get international exposure.”

Loux’s participation at the event was sponsored by the Namibian Ministry of Trade and Industry. His stay in Berlin was facilitated by the Africa Fashion Day Berlin (AFDB), a platform which showcases the young, modern and urban African fashion scene, representing a link between the European and the African fashion industry. The AFDB has established a partnership with the Westerwelle Foundation for International Understanding.

This is the second time that a Namibian designer is featured at the Mercedes-Benz Fashion Week in Berlin. Earlier this year, Namibian fashion designer Nikola Conradie presented her collection ‘LoveAfrica’ at a fashion week dinner organised by the AFDB.

The Mercedes-Benz Fashion Week, which attracts roughly 270 000 visitors, allows fashion designers and brand names to display their latest collections on runway shows and at trade fairs. Buyers, agents and media representatives from all over the world attend this event to explore the latest trends for the season.

“Berlin is a city of fashion, this is what I picked up, and my stay here is amazing. Every moment is a gusto and a huge privilege. I hope to be back soon,” said Loux.

Tickets for the Miss Namibia 2014 pageant are available at all Lana Dry Cleaner outlets and Biosculpture Namibia for N$350 per ticket.

Source : The Namibian

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