NBC to hold two-week campaign promoting DTT

WINDHOEK: The Namibian Broadcasting Corporation (NBC) will embark on a campaign to promote its Digital Terrestrial Television (DTT) roll-out as from Wednesday.

The campaign ends on 06 July 2014.

DTT is the technological evolution of broadcast television from analogue television, which transmits land-based (terrestrial) signals.

“During the nationwide campaign, NBC teams will be selling, while giving out vital information about DTT decoders and the benefits thereof,” a media statement issued by the national broadcaster on Tuesday read.

The International Telecommunications’ Union (ITU) has set the deadline for migration from analogue broadcasting to digital terrestrial television as June 2015.

The NBC DTT roll-out started with a technical switch-on in December 2013, and now DTT covers 49 per cent of the Namibian population.

Those wanting to acquire an NBC DTT decoder are required to have a Namibian identity document, as well as a 2013/14 TV licence.

“Through the effective collection of TV licence fees, the NBC is able to enhance its viewing by acquiring rights of events such as the current ongoing 2014 FIFA World Cup happening in Brazil,” the statement added.

It noted that other benefits are that viewers will have a choice between NBC 1, NBC 2 and NBC 3 channels, which gives viewers a wider choice of quality programming.

DTT also allows for access to all of NBC’s 10 radio stations, regardless of geographical location.

“The DTT allows for brighter and sharper pictures and much better sound quality, and viewers will only pay a once-off fee of N.dollars 199 for a DTT decoder, or N.dollars 99.50 for pensioners and war veterans,” the statement continued.

The NBC sells the decoders at a ratio of one decoder per TV licence.