Red Cross Raises N$140 000 for Drought Relief

THE Namibia Red Cross Society (NRCS) said it has successfully concluded its 2013 “Namibians Helping Namibians” charity drive campaign, after raising about N$143 665 for food insecure communities.

The campaign was launched as part of an emergency drought appeal and a social welfare initiative by the Namibia Red Cross Society, Pick n’ Pay Namibia and the Namibian Broadcasting Corporation (NBC) to raise funds for about 780 000 people in Kunene, Kavango, Ohangwena and Oshikoto.

NRCS secretary general Dorkas Kapembe-Haiduwa said the awareness campaign created by Pick n’ Pay and NBC allowed a lot of people to donate food and blankets at various Pick n’ Pay stores countrywide.

“I was very touched by the fact that we reached out to the Namibians on behalf of other Namibians. This was a very successful campaign and we are grateful that our partners felt it was important to partner with us,” she said.

Kapembe-Haiduwa added that the food items donated enabled the 11 Red Cross Soup Kitchens in various regions to provide about 236 400 hot meals to 2 837 beneficiaries over the past six months.

She, however, expressed concerns over the radiothon conducted on all NBC language services, which she said received an incredible response from members of the public, but the delivery of the final products was not very impressive.

NBC head of corporate affairs Umbi Karuaihe-Upi said NBC was willing to utilise all its platforms – radio and television – to alleviate poverty and support initiatives such as those of NRCS.

Henry Feris, managing director of Model Pick n’ Pay, said since the campaign started in June last year, the needs continued to grow, and that Pick n’ Pay will continue to assist and support the humanitarian initiatives.

NRCS said it is bracing itself for another year of drought since the crop and livestock situation, particularly in the Kunene Region, has not changed and continues to be a problem. “(In) the first phase of the charity drive we experienced some challenges such as receiving more second-hand clothing than food items,” expressed Kapembe -Haiduwa.

She pointed out that NRCS has implemented “the necessary steps in order to address the way forward”.

Source : The Namibian