Retail Pilot Project Starts December

TEAM Namibia has started to develop a generic point-of-purchase merchandising campaign with the view of creating a sustainable competitive aantage for Namibian products.

This followed consultations with the retail industry.

Team Namibia says the campaign strives to create a truly Namibian in-store shopping experience by enhancing on-shelf visibility and inspiring consumer pride, preference and purchase of the local option.

The pilot project will start in early December 2014 in Pick ‘n Pay Auas Valley, Pick ‘n Pay Oshakati, Checkers Maerua Mall, Shoprite Swakopmund, Shoprite Walvis Bay, Engen Service Stations and Forecourts in Windhoek, Swakopmund and Walvis Bay and a few Windhoek based shebeens.

“The pilot project coincides with the festive season and consumers will be informed and rewarded through a unique awareness campaign,” Team Namibia said.

Currently, the government is developing a retail charter as a voluntary instrument through which certain benchmarks and ambitions are agreed upon by the sector shareholders. The overall goal is to develop a retail sector in Namibia that meaningfully contributes to the economy.

The retail charter will create benchmarks for addressing goals needed to transform the economy towards an industrialised economy.

Source : The Namibian