Swakopmund Wants Namas Back

The Namibia Annual Music Awards (NAMAs) organising committee yesterday announced that the Swakopmund business community has overwhelmingly expressed their interest in hosting the awards next year due to the positive impact it had on their businesses.

The event is estimated to have raked in more than N$3 million with the beneficiaries being the business community in Swakopmund.

Vice chairperson of Namibia Chamber of Commerce and Industry Swakopmund branch Hafeni Heinrich said that the event benefitted the town and the economy of Swakopmund greatly as the crest of business during the weekend was abundant and as a player in the tourist industry, he noticed the brisk business that happened.

“I would not hesitate to mobilise the business community of Swakopmund to come on board. If the organising committee of the NAMAs brings the awards to Swakopmund again, we would welcome it again with great nobleness,” Heinrich said.

“We wanted to understand whether industries, and which industries benefitted the most and we therefore interviewed different players in the hospitality, transport, SME and many other sectors to ascertain whether they indeed experienced positive growth during the NAMAs 2014 weekend. We were not surprised that all of them expressed the same positive sentiments.

“We also asked if they would recommend that the NAMAs 2015 be held in Swakopmund again and they all said they would gladly welcome the NAMAs back based on the positive revenues,” chairman of the NAMAs executive committee Tim Ekandjo said.

Swakopmund Rest Camp manager Lucas Nghitaunapo said they accommodated 300 people during the event and made an estimated profit of N$116 100.

Managing partner of West Coast FM Clinton Lang says the radio station’s listenership increased during the awards event as popular musicians from Windhoek showed up for live interviews.

“We want the show to come back again next year, because it shows they care about our town and the upcoming musicians here who need exposure,” Lang said.

Music lover Eugene Gaingos who attended the show suggested that the organising committee improves the VIP treatment in terms of seating arrangements and refreshments or freebies.

The NAMAs were hosted for the first time outside Windhoek and over N$1 million was spent on various service providers during the course of the weekend.

Ekandjo said hosting the awards in Swakopmund was also done, among other reasons, for businesses in the coastal town to benefit economically.

“I can therefore confidently state that we have achieved this economic objective, and that it was indeed an excellent return on investment for the town of Swakopmund. The mayor and his team should therefore be proud for having hosted such an internationally acclaimed event, and importantly for having created opportunities for businesspeople because our understanding of a municipality is not that they will benefit directly per se, but that they should create opportunities and platforms for businesses in the town to prosper, because when businesses prosper, the economy of the town automatically benefits,” Ekandjo said.

Source : The Namibian