The Bank Windhoek Cancer Apple Project has since its inception in 2000, raised N.dollars 31.9 million for the Cancer Association of Namibia (CAN) as part of the largest national initiative to raise cancer awareness in Namibia.
This was announced by the bank’s Executive Officer of Marketing and Corporate Communication Services, Jacquiline Pack, at the launch of the 22nd Bank Windhoek Cancer Apple Project here Monday.
Pack stated that the Bank had planned a comprehensive marketing campaign utilizing both traditional and digital platforms to ensure that the project’s message of optimism reaches as many individuals as possible.
She emphasised that the objective is to raise cancer awareness and reiterate CAN’s call to action for individuals to be screened in order to receive treatment if necessary.
“It symbolises our deep view that no organization can thrive if it does not invest in and give back to the communities in which it operates. This initiative is important to our hearts as a catalyst for positive change, and it is one of the largest and most recognized fundraising endeavours in Namibia,” she said.
She added that with its #GiveHope theme, the Project encourages contributors to visit its e-Apple Platform, which provides donors with the option to purchase physical or virtual apples and apple juice, with the price for physical apples at N.dollars 5, the price for apple juice at N.dollars 8, and the price for virtual apples begins at N.dollars 5.
All proceeds of the project will be transferred to CAN in November 2022.
During the past 22 years, Bank Windhoek’s efforts have enabled CAN reach out to areas that would not otherwise have access to cancer screening and early detection.
“Fundraising to increase awareness and aid in the fight against cancer in our country is our shared purpose. With cancer diagnoses on the rise across the globe, it is imperative that Cancer Apple’s collaborations continue to thrive since it is only through collaboration that we can accomplish so much and reach so many,” she stated.
Rolf Hansen, the chief executive officer of the CAN, remarked that the organisation has launched a number of support and screening programs throughout the years in order to confront this massive challenge and save as many lives as possible.
He said that despite the fact that cancer awareness and education is the official core responsibility of CANs, the battle against cancer involves many facets, and a multidisciplinary approach must be implemented regardless of title, position, or primary objective.
Source: The Namibian Press Agency
