Mobile Telecommunications Limited (MTC) Chief Human Capital and Corporate Affairs Officer, Tim Ekandjo said MTC will not tolerate racial discrimination and mismanagement of funds by of its sponsorship beneficiaries.Ekandjo made these remarks here on Tu…
Mobile Telecommunications Limited (MTC) Chief Human Capital and Corporate Affairs Officer, Tim Ekandjo said MTC will not tolerate racial discrimination and mismanagement of funds by of its sponsorship beneficiaries.
Ekandjo made these remarks here on Tuesday during an annual sponsorship engagement session with all 13 of its sponsored bodies, aimed at issues like handling of financial affairs, reputation and branding.
He said MTC has a reputation to protect and they will not be involved with organisations that have the potential to damage the company’s image. Therefore, transparency is key from every organisation that benefits from MTC social responsibility through sponsorship deals.
“Accountability and sheer transparency are key as we require you to be submitting your quarterly reports to us. Also worth mentioning is that sport is a unifier, hence issues such as tribalism, racism or any form of discrimination will not be tolerated,” said Ekandjo.
He added that sound management and governance structure is the foundation and seed for a quality outcome that must never be compromised on.
“That is why MTC takes its brand and reputation very seriously.”
It is the responsibility of those sponsored to make sure that they at no time place MTC’s brand and reputation in a tarnishing light, disrepute, or any controversial position that will degrade the brand’s integrity and how MTC’s brand is perceived, added Ekandjo.
“Furthermore, as a beneficiary, you must understand our business, in order to be able to add value to our brand. Our responsibility is to assist you financially so that you can succeed and in return, yours is to market our brand. If you fail to live up to your responsibility in this and become a liability to our brand, regardless of who you are, we will be forced to review our partnership,” he also said.
Last year, the company announced a sponsorship deal totalling over N.dollars 67 million that was divided among seven different sport codes that include football, horse racing, boxing, rugby, hockey, netball, other youth games and fashion.
In 2019, Namibia Sport Commission Chief Administrator Freddy Mwiya was quoted in local media as saying that discrimination along racial lines and economic wellbeing is so rife in sports that the commission was considering introducing quotas or withholding national colours to force all sport codes to be inclusive.