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NaMedia team: Lisa Strydom (Researcher), Utaara Njoze (Clippings), Queenteline Nanus (Analyst), Julia Ya Kasita-Nalisa (Analyst), Natasja Beyleveld (Director) and Gesche Pinsenschaum (Analyst).Unlike South Africa or the rest of the developed world, local media monitoring is still done manually. Since this is a tedious task, but still requires a high degree of accuracy, it is a labour intensive undertaking. To improve their efficiency, Namibia Media Monitoring applied to the Competition Commission for a management buy-out of Survey Warehouse’s media department. This was subsequently approved.