Meatco Launches New Meatma Brand

THE Meat Corporation of Namibia launched a new brand called Meat Marketing Africa (Meatma), as well as an outlet to sell its meat products on Thursday.

The outlet is located next to the Meatco headquarters in the capital’s northern industrial area.

The range of Meatma products includes a variety of sausage ‘braaiwors’ products such as Beef Griller, Chakalaka, Fiesta, Legends, Babalaas and Barbeque.

Some products cost as low as N$4 per kilogramme and include beef patties, beef mince as well as chicken and beef cuts.

Speaking at the event, Meatco chief executive officer Vekuii Rukoro said the aim of the new brand is to have a broad range of meat products available at very affordable prices, but without compromising Meatco’s quality standards.

“We are starting here at home, where there are mouths to be fed, and a source of affordable local protein is long-overdue.

Providing even further value for Meatma customers, we have created a Meatma reward card, which you can use every time you buy products at a Meatma outlet to earn points to be used as discounts in future purchases,” he beamed.

The shop is one of the first outlets, along with two others in Ongwediva and Okakarara, which will start selling the products direct to the public.

Rukoro said addressing the need for affordable protein in the market makes complete business sense for Meatco, as there is a big gap. But it also happens to tick some very important boxes towards achieving Vision 2030, especially with regards to local value-addition and growth at home, he added.

About the economic spin-offs of Meatma, Rukoro said it is a significant shift in the company’s business model, which opens up many new and exciting opportunities and benefits, such as increased job opportunities and increased foreign income.

“Meatco is a 100% Namibian company, and we will soon be in the truly industrialized position to import raw materials from other countries, to process them locally, and to export them again as value-added products. We are adding value with Namibian skills, and providing an affordable protein outlet to the nation,” he added.

– Nampa

Source : The Namibian