National integrated ECD campaign launched

A national campaign aimed at creating awareness of the importance of focusing on children's early years both at home and at early childhood development (ECD) centres, was launched in Windhoek on Thursday.

The campaign is a joint initiative of the Ministry of Gender Equality and Child Welfare, Ministry of Education, Arts and Culture and Ministry of Health and Social Services; the European Union (EU), Interteam and the United Nations Children's Fund (Unicef).

It seeks to elevate the status of ECD and demystify the concept by creating awareness of its importance in children's early years.

The campaign will run for nine months and target stakeholders with tailor-made messages distributed through mass media, social media and regional outreaches.

Speaking during the launch, Head of Cooperation for the Delegation of the EU to Namibia, Achim Schaffert said investing in early childhood development is investing in the long term wellbeing of a nation.

Source: Namibia Press Agency