Industry

NDTC Shining Light Awards lean towards commercialisation

Summary

De Beers Sightholder Sales Vice-President for Corporate Affairs, Pat Dambe said over the years, the Shining Light Awards (SLA) competition has evolved and moved away from participants designing pieces merely for the jewellery show.Dambe who was speakin…

De Beers Sightholder Sales Vice-President for Corporate Affairs, Pat Dambe said over the years, the Shining Light Awards (SLA) competition has evolved and moved away from participants designing pieces merely for the jewellery show.

Dambe who was speaking at an SLA stakeholder engagement here Tuesday said participants used to design pieces that are unsellable due to the large number of diamonds used making them unaffordable.

She added that the focus of the programme now is to try and empower young people, so that at the end of the day their submissions can be commercialised, realistic and pragmatic.

“We have brought some practicality to the submission; the students that enter will see from a business perspective so that there is a reality as they entered this completion and we want to see this reality and commercialisation in their submission,” she said.

The De Beers competition facilitated by the Namibia Diamond Trading Company (NDTC) invites local jewellery designers and local artists with qualifications or enrolled in a jewellery design programme from De Beers Group’s diamond producing countries such as Namibia, Botswana and South Africa to sketch jewellery designs.

The competition was first launched in South Africa in 1996 and extended to Namibia in 2007 but launched in 2008.

Three winners are selected from each participating country and they are introduced and exposed to the retail segment within the diamond value chain through various means including scholarships to top-ranking universities.

In an interview with Nampa, Shining Light Awards Technical Workshop Facilitator, Kim Modise encouraged Namibian artist and designers to grasp the opportunity offered by this competition, saying the country lacks international competitions adding that opportunities as this rarely come.

This year’s competition is held under the theme ‘The evolution of love and life.'

Source: Namibia Press Agency