NTB CEO demands standards and quality service (The Namibia Press Agency)

The Namibia Tourism Board (NTB) chief executive officer (CEO) Digu Naobeb has called on tourism operators in the country to treat all tourists, Namibians and foreigners, with the same dignity and to offer best service.

Naobeb made the call when addressing northern members of the tourism industry and law enforcement agencies at Ongwewdiva in the Oshana Region on Thursday.

Members of the tourism industry and law enforcement agencies were attending NTB-organized one-day consultative workshop on tourism standards compliance and enforcement.

//Naobeb told the audience that quality is becoming a critical issue in the tourism industry on the grounds that there is a definite trend amongst the customers to look for quality and value for money.

For this reason, Namibian government deemed it fit to establish a national tourism organization, namely NTB, to implement quality measures, the NTB’s CEO charged.

According to //Naobeb, the role of NTB, as national tourism administrator, is to design and implement policies and practical programmes.

This, he noted, is not only to advance sustainable tourism development, but also to propagate fundamentally quality aspects to ensure that Namibia is positioned as prime quality tourism destination.

In a statement presented on his behalf, Governor Clemens Kashuupulwa of the Oshana Region said the Namibia Tourist Exit Survey of 2012/13 clearly indicates that north-central Namibia, especially Oshakati, accounts for 23 per cent of business travelers and other tourists.

This statistics speaks volume and definitely brings hope to the northern part of Namibia in a view of diversifying tourism development in our areas, Kashuupulwa cited.

The Oshana regional governor also urged potential tourism operators in northern Namibia to ensure registration with NTB in order to uphold and maintain standards to exceed tourists’ expectations.

Namibia has over 4 000 tourism operators.