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NTB targets West African tourists

Summary

The Namibia Tourism Board (NTB) has embarked on a project to position the country as a travel destination for the West African region as part of its efforts to promote Namibia as a holiday destination for tourists amidst the COVID-19 pandemic.In a stat…

The Namibia Tourism Board (NTB) has embarked on a project to position the country as a travel destination for the West African region as part of its efforts to promote Namibia as a holiday destination for tourists amidst the COVID-19 pandemic.

In a statement issued on his behalf at a three-day mega tour event at Sossusvlei in the Hardap Region on Tuesday, NTB Chief Executive Officer Digu ||Naobeb said the tour is part of the many efforts the agency is employing to capture tourists in Africa.

The tour, which includes two Nigerian celebrities, Yemi Alade and Chef Stone, is aimed at educating and positioning Namibia to the West African region as an authentic and pristine travel destination, as well as to showcase the country’s great success in the travel and tourism industry and its sustainability.

||Naobeb explained that tourists to Namibia mainly come from Europe, but the COVID-19 pandemic has negatively affected the local tourism sector, especially with regards to the European market.

“COVID-19 has forced us to be creative and innovative in our approaches. Many national tourism boards are trying to do crisis management; however, it is beyond our control because the problem of COVID-19 is bigger than what the national tourism boards can control and manage in terms of risks,” he said.

||Naobeb also stressed that with the liquidation of Air Namibia and South Africa’s airline going under business rescue, as well as the suspension of Qatar Airways’ flights to Namibia, air access has become a limitation and the country now depends on Ethiopian Airlines and Eurowings only.

“Amidst the COVID-19 calamities, as the NTB we continue to push wherever and however we can to keep the flag flying high, hence the effort to have our Nigerian counterparts in the industry to promote the country and increase the numbers of tourists from Nigeria and the West African region at large,” he noted.

At the same event the founder of CMD Travels and Tours, Cecile Doumbe, said it is high time for Africans to start telling their own stories through tourism, noting that the mega tour is part of the company’s core mandate to promote the African block’s tourism destinations.

“Namibia is a land of contrasts, with unique features that can only be found in it. For a tourist destination it is also a good choice because Namibia has succeeded to have modernity and culture cooperate,” she noted.

Source: Namibia Press Agency