Sports takes biggest chunk of MTC’s nearly N.dollars 68 million sponsorship

Namibia’s leading telecommunication company MTC on Tuesday announced an N.dollars 67.8 million sponsorship that will see six sport codes and the Namibia Sport Commission benefiting from the cake.

The multimillion dollars sponsorship will see boxing, netball, rugby, horse racing, football, hockey and the national youth games receiving N.dollars 54.6 million over a period of three years.

The announcement which will go down in the history of Namibian sports as one of the biggest sponsorship by a corporate company will cost MTC N.dollars 22.6 million annually.

Addressing those in attendance MTC’s Chief Human Capital & Corporate Affairs Officer, Tim Ekandjo declared their love for sports, arts and culture as the biggest motivation for this investment.

“The sponsorship we will announce has been well thought through, approved collectively by MTC management and the board. We expect a return on investment from a branding perspective, if you fail to deliver on this deal we will respectfully cancel it,” he said.

He added that the beneficiaries were selected based on the value they provide because as an organisation they do not go into sponsorships just to give others a chance.

“We have never and still do not demand a certain level of performance expectation with any beneficiary we get involved in because we understand the lack of infrastructure and resources compared to other countries, but we do demand a level of professionalism that is acceptable,” said Ekandjo.

Apart from the Windhoek Fashion Show and the 081Every one Music Fest which will pocked N.dollars 3.6 and 9.6 million respectively over the three years, Netball Namibia received N.dollars 1.4 million annually and N.dollars 4.2 million over three years.

Boxing will receive N.dollars 18 million over three years which will be shared amongst, the MTC Nestor Sunshine and Salute Boxing Academies. Each academy will pocket N.dollars 2.7 million each annually while the MTC Kilimanjaro Boxing will get N.dollars 500,000 each year.

Football got the biggest cut of the cake over three years which is N.dollars 19.8 million. The Dr Hage Geingob Cup got N.dollars 1.6 million annually. The Hopsol Youth Soccer League who became the new addition to the MTC family got N.dollars 500,000 annually and the MTC Namibia Football Association Cup will become the biggest local football competition to the tune of N.dollars 4.5 million annually.

The national hockey teams received an amount of N.dollars one million per annum and N.dollars 3 million over three years which will allow them to prepare adequately for their upcoming international competitions.

The Namibia Youth Games received a much-needed injection of N.dollars 5.4 million which translated to N.dollars 1.8 million annually. The Namibia Horse Racing Association received a welcoming boost of N.dollars 1.5 million and N.dollars 500 000 annual.

While the Namibia Rugby Union welcomed an N.dollars 2.7 million for their Get Into Rugby program which will be N.dollars 900 000 annually.

Source: Namibia Press Agency