Namibia Breweries Limited (NBL) on Monday launched its latest investment programme, EduDrink, aimed at combating the harmful use of alcohol.

NBL in a statement said the informative and engaging programme provides facts about alcohol and its consumption, thereby equipping people to make informed and responsible choices.

The programme will be rolled out across the country via various channels, including an online training course accessible to anyone with internet access, to replace the classroom-style DRINKiQ that NBL had run since 2009.

Partnerships with strategic stakeholders, as well as radio and print communication, will ensure that those who do not have access to the internet, do not fall behind, it said.

NBL Managing Director Marco Wenk was quoted in the statement as saying NBL has always led the responsible consumption agenda, promoting the enjoyment of its beverages in moderation as part of a healthy and balanced lifestyle, and taking a strong stand against irresponsible and harmful drinking.

“EduDrink will enable us to reach a broad range of people with entertaining and simple-to-understand digital training modules,” he said.

Wenk added that EduDrink is a component of the #TakesANation (TAN) campaign, launched in 2020, and necessitated by the impact COVID-19 has had on the Namibian nation.

TAN elevated the responsible consumption efforts to a new level, increasing focus on responsible behaviours, hygiene, and well-being, he stated.

“We recognised that the programme needed to be transformed because we were unable to conduct DRINKiQ training face to face, as we had done in the past. We look forward to the day when we will be able to facilitate training once more in outlying areas where connectivity may not yet be available,” he stated.

Visitors to the EduDrink website are encouraged to take the course and become ambassadors for responsible drinking.

Source: The Namibian Press Agency