Jakarta: Septo Indarto, a local teacher and business consultant, was among the many visitors who crowded the venue of the 2025 China (Indonesia) International E-Commerce Industry Expo (CIEIE), held at Jakarta International Expo from Oct. 29 to 31, to explore a wide range of Chinese products on display.
According to Namibia Press Agency, Indarto spent time at the booth of Foshan Shunde Junsheng Electrical Appliance Co., Ltd., where staff demonstrated the features of a snowflake ice machine popular in China. Indarto expressed his fascination with the machine, noting its capability to produce ice cream instantly. He commented on the high quality and innovative design of Chinese-made products showcased at the three-day event, which included electrical appliances, charging stations, agricultural machinery, pharmaceuticals, and frozen food. Indarto emphasized that the expo provided him with a new outlook on the global industry, particularly highlighting China as one of the world's most innovative economies.
Indarto has a history of attending various exhibitions featuring Chinese companies, and he enjoys keeping up with Chinese technological advancements on social media. He also mentioned his interest in reviewing products and potentially selling them through his social media channels.
The CIEIE serves as a platform for industry professionals, entrepreneurs, and e-commerce enthusiasts, aiming to foster business connections between Indonesian companies and Chinese suppliers while showcasing the latest trends and technologies in the e-commerce sector. Bai Xuefeng, vice president of the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, stated at the opening ceremony that the expo not only introduced Chinese companies and manufacturing products to Indonesia but also promoted bilateral development and encouraged enterprises to invest in Indonesia through technical exchanges, experience sharing, and industrial cooperation.
Mr. Durian (Guangdong) Industrial Co., Ltd., a frozen food company promoting durian-based products, was among the exhibitors. The company's fried durian balls attracted significant attention from visitors. Xie Weiwei, director of the company's international business division, noted the popularity of fried products among Indonesians and expressed the company's interest in establishing partnerships with local restaurants, supermarkets, and convenience stores. The company has applied for halal certification for its products, expected to be obtained in November.
Halal certification, issued by recognized Islamic authorities, is crucial in Indonesia, which has the world's largest Muslim population. Xie Weiwei mentioned the potential for sourcing raw durians from Indonesia in the future, acknowledging the high quality of Indonesian durians and suggesting improvements in freezing techniques for better competitiveness.
Ahmad Ridha Sabana, special envoy of Indonesian President Prabowo Subianto, inaugurated the expo, encouraging local entrepreneurs to explore the event to gain insights into new innovative products and ideas that could inspire domestic industries. Sabana, who oversees micro, small, and medium enterprises as well as the creative and digital economy, emphasized the opportunity to transform products from the expo into locally manufactured goods.