Mobile Telecommunications Limited (MTC) was named Namibia’s Most Admired Brand for the third year in a row at the Brand Africa award ceremony held recently in the capital.

MTC was also named Most Admired Telecommunications Brand.

Licky Erastus, Managing Director of MTC, told Nampa on Tuesday the company’s stance as leader of the “Namibian household name, MTC” has always been to humanise the brand so that it is relatable.

“We have accomplished this by being customer-centric, developing products and solutions that speak to people’s needs, and having a corporate social investment drive that attends to and provides solutions to several societal issues that affect our people,” he said.

He went on to say that as a truly Namibian brand for and by the people, MTC is humbled by the recognition, and that its gratitude goes to all MTC ambassadors and the entire 081Nation at large for making MTC the most relevant brand for the past 27 years, and today the Most Admired Namibian Brand for the third year in a row.

“In order to be successful in leadership, one must first build oneself. Following that, it is all about developing and growing others. It is about making a difference in the lives of those who entrust you with leadership. It is more than just a logo in terms of branding. It’s about the people you build and the culture you create, as well as keeping the promises you make to the people,” Erastus said.

MTC Chief Human Capital, Corporate and Marketing Officer, Tim Ekandjo, was also honoured with the Africa Brand Leadership Excellence Award 2022.

This award is given to an individual who demonstrates exceptional leadership qualities and has contributed to the development of a strong brand throughout his or her career.

Brand Africa describes itself as an intergenerational movement founded in 2010 to inspire a brand-led African Renaissance to drive Africa’s competitiveness, connect Africa, and create a positive image of the continent.

Source: The Namibian Press Agency