Swakopmund: Minister of Information and Communication Technology, Emma Theofelus, on Thursday officially launched the second edition of the Effective Communicators Conference (ECC) 2026, aimed at advancing communication excellence, professional development, and meaningful engagement among communication practitioners.

According to Namibia Press Agency, the conference, themed "Communication Reconsidered: A Driving Force for Constant Progress," is an initiative of the Namibia Press Agency (NAMPA) and will take place in Swakopmund from 14 to 17 July 2026. It is expected to bring together communication professionals from both the public and private sectors.

In her remarks, Theofelus emphasized that effective communication remains critical in strengthening trust between the government, institutions, and citizens. "Communication between government, people, and institutions is very important. It's supposed to bring clarity and alignment. It's supposed to build trust between institutions and the citizenry," she stated.

The minister highlighted the significant responsibility of communicators in an era characterized by rapid technological change and an increasingly complex information environment. "As communicators, you and I ought to be part and parcel of a driving force for constant progress," she added.

Theofelus also unveiled the conference website and declared registration for the event officially open. NAMPA Acting Chief Executive Officer Jata Kazondu noted that the conference has shown significant growth since its inaugural edition. "Last year we had 500 attendees. This year, our confirmation is running to a thousand attendees who will attend this year's conference," he said. Registration is open to communication practitioners, executives, and public officials.

Kazondu further mentioned that the conference is part of NAMPA's mandate to promote effective communication and information sharing.