Manila:Hardap The Namibia Tourism Board (NTB) has successfully concluded its KNOW NTB Campaign in the Hardap Region, with the final activities taking place in the Sesriem area. This initiative, which began on April 1, 2026, was a collaboration between the NTB, the Ministry of Environment, Forestry and Tourism (MEFT), and the Namibian Police Force (NamPol).

According to Namibia Press Agency, the campaign aimed to enhance awareness of tourism regulations and promote compliance among accommodation establishments and other regulated tourism businesses. NTB Chief Executive Officer Sebulon Chicalu emphasized the importance of adhering to the Namibia Tourism Board Act and regulations, particularly noting the necessity for establishments to declare and remit collected tourism levies.

NTB Senior Tourism Inspector Renatus Neema highlighted that the campaign seeks to ensure the industry adheres to regulations during tourism activities. The initiative will continue in other regions to reinforce operators' understanding and compliance with legal obligations.

Warrant Officer Savion Mokhatu of NamPol's Community Affairs in Hardap described the campaign as successful. The police's role was to promote compliance and public safety without intimidation, ensuring both tourists and locals feel secure.

The NTB has conducted similar campaigns at locations such as Etosha National Park, Hosea Kutako International Airport, and the Erongo Region, with the latest phase concluding in the Sesriem area.