Weaning hake from Spain

Lonrho’s Oceanfresh Seafoods, local purveyor of fresh and frozen seafood, has recently been listed in Sam’s Club stores in the US. Oceanfresh is also a significant processor and marketer of Namibian Hake.
This recent success story emphasises the impact Walmart is having on local suppliers to provide access to the lucrative US market. The Sam’s Club chain supplies groceries and fresh products to the premium market segment in the US and can be compared to Woolworth’s local food chain.
Gavin van der Burgh, Oceanfresh CEO says, “Lonrho’s Oceanfresh is delighted to have started supplying Sam’s Club in the USA with natural, wild caught, sustainably sourced Cape Hake fillets – a top quality, deep water, white fish with a fabulous flavour. Lonrho owns an expanding portfolio of businesses in the seafood and fresh produce sectors that operate to the highest international standards and as a result are increasingly supplying fresh and frozen produce from Africa to the world’s foremost retailers.” The product will be exported out of both South Africa and Namibia.