@UNICEF, @UN, @Davos, most followed international organisations on Twitter

The heads of the Arab League, the IMF and NATO are the most followed heads of international organisations on Twitter.

Geneva, 20 November – Burson-Marsteller, a leading global public relations and communications firm, last week released the latest edition of its “Twiplomacy” study looking specifically at International Organisations and their leaders on Twitter.
The study shows that all leading international organisations have a Twitter account, and half of their leaders have active personal accounts on the social network.
The findings indicate that the United Nations Children’s Fund (@UNICEF) is the most followed international organisation with more than two million followers.